Harry Rosen
“Harry Rosen is putting in work on the weekend to bring attention to its laid-back side. The Canadian retailer staged its first Sundays with Harry experience at Fairgrounds Public Racket Club in Toronto’s Rosehill neighbourhood on Aug. 10. The launch event was open to both VIP invitees and public walk-ins and featured a styling suite, local food tastings, curated gifts and pickleball and padel court takeovers.”
Art Direction, Production Design
Agency: Cartel
Producer: Sarah Brown-Duncan
Photographer: Anthony Orrico
Location: Fairgrounds Toronto
Jenny Bird
Jenny Bird's "East to West" tour was a 2025 cross-Canada promotional event for the jewelry brand, launching in September in Burlington, Ontario, and touring Canadian cities between Halifax and Vancouver to connect with customers, suppor local retailers and celebrate the 15 years of the Canadian-built company.
Art Direction, Production Design
Location: Joelle's By Ally
Geez Louise
A springtime Ossington pop-up celebrating the launch of Geez Louise’s new Lemon Lavender flavour. In collaboration with Permission, the installation featured one-of-a-kind balloon flowers by Ballooms Toronto and complimentary cans to awaken the senses and mark the season.
Creative Direction, Production Design
Agency: Cartel
Balloon Installation: Ballooms Toronto
Location: Permission
arte*mart
A Dundas West art installation uniting the Toronto community to celebrate local artists, causes, and produce. Inspired by neighborhood bodegas, arte* collaborated with four artists to create ready-made works transforming the space into an immersive experience.
Creative Direction, Production Design
Agency: Cartel
Photographer: Aaron Wynia
Curator: Teresa Aversa
Artists: @elicserelliott @casastudio__ @treverferever @james.austin.hewit
Feature on Now Toronto
Grape Witches
The annual boat party thrown by Toronto's favourite patio and Ontario's best online natural wine shop! A full-bodied party with notes of orange, stripes and disco.
Creative Direction, Production Design
Agency: Cartel
arte* Launch
The first community launch event where arte* invited a group of busy Toronto personalities to eat and make arte*. Lead by artist and comedian Laura Dawe.
Creative Direction, Production Design
Agency: Cartel
Prop Styling: Dani Reynolds
Artist: Laura Dawe
Produce: Bondi
arte* x Formula Fig
arte* dished out almost ready-to-eat salads at Formula Fig’s influencer and media event, serving up feel-good flavours and beauty-from-within insights—courtesy of nutritionist Madelyne Beckles.
Art Direction, Production Design
Agency: Cartel
