Geeze Louise

Creative Direction, Production Design, Creative Leadership, Brand Management

2024–2025 — Agency: Cartel

XM Lemon Lavender Launch

A springtime Ossington pop-up celebrating the launch of Geez Louise’s new Lemon Lavender flavour. In collaboration with Permission, the installation featured one-of-a-kind balloon flowers by Ballooms Toronto and complimentary cans to awaken the senses and mark the season.


Balloon Installation: Ballooms Toronto
Location: Permission

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Lemon Lavender
Photo Campaign

Agency: Cartel
Photographer: Ness DeVos
Set Design: Jess Anderson

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Gut Feelings Video Series

A video series packed with daring, real questions that bring us all a little closer. Starring cherished local community members and creative leaders. Watch the teaser below, and follow them as they roll out on @drinkgeezlouise.

Brand Strategy

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